Alder exists because nobody should need a finance degree to understand where their money is going — or why.
Traditional wealth management is built on opacity. You hand over your money, receive a quarterly PDF, and trust that someone with 200 other clients is paying attention to your portfolio. If markets move overnight, you find out the next morning — often from the news, not your adviser.
Robo-advisers solved the cost problem but created a new one: they removed the human entirely. Algorithms allocate your money into model portfolios with no explanation, no personalisation, and no one to call when you need reassurance.
Neither approach respects your intelligence.You don’t need someone to make decisions for you. You need transparency, real-time awareness, and a human you trust — available when it actually matters.
Alder combines AI-powered portfolio intelligence with human wealth manager oversight. The AI handles what technology does best: monitoring markets 24/7, pulling confirmed live yield data, explaining every allocation in plain English, and alerting you proactively when something needs attention.
The human handles what humans do best: understanding your life context, providing regulated financial advice, and being there for the conversations that matter — portfolio changes, life events, moments of uncertainty.
Every portfolio Alder generates uses confirmed trailing twelve-month yield data — not estimates, not projections, not backtests. Real numbers. And every ETF comes with a written rationale explaining why it was selected for your specific situation.
Every allocation explained. Every data point sourced and timestamped. No black boxes.
AI that monitors, explains, and alerts — not AI that makes decisions on your behalf.
FCA-authorised wealth managers review every portfolio. The AI illustrates. The human advises.
Plain English. No jargon by default. Complexity available when you want it, not imposed when you don’t.
Alder is built for investors with £50K+ in investable assets who want more transparency and daily awareness than a traditional wealth manager provides — without giving up the safety net of human advice.
Our early clients include business owners, senior professionals, and private investors who are financially literate, time-poor, and frustrated by the opacity of traditional wealth management. They don’t need hand-holding. They need a better tool.
Alder is built by a team spanning financial services and technology. Our founding team brings experience in wealth management, fintech product development, and AI engineering. We work with FCA-authorised partner firms to ensure every client receives properly regulated advice.
Alder Wealth is a trading name of Punk AI Wealth Technologies Ltd, registered in England and Wales. Alder does not provide financial advice directly.
All regulated advice is delivered through our partner IFA network, which is authorised and regulated by the Financial Conduct Authority (FCA). Portfolio illustrations generated by Alder’s AI are reviewed by FCA-authorised wealth managers before being presented to clients.
Capital at risk. The value of investments can go down as well as up. Past performance is not indicative of future results.